Get More For Your Home

Lisa Maysonet

650 Madison Ave
New York

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Marketing Strategy

At Group Maysonet -Sotheby’s International Realty, our unique marketing strategies and network capabilities result in successful outcomes for our seller clients. Our team consistently achieves the highest average sales price of all area real estate agencies, year after year. We take a personal and customized approach to each property we represent. We consult and advise our clients from the very beginning, working together as partners to determine the best mechanisms to sell your property. Attention to detail matters, and we are experts in creating and managing the presentation of your home, understanding that nothing is more important than hard work and dedication.

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Preparing Your Listing

Our team will help you prepare your home for marketing and showings, which may include engaging a professional staging consultant or virtual staging service. Our design partners at Sotheby’s International Realty create the finest virtually staged living spaces quickly to meet the demands of a fast-paced market. And our Curate by Sotheby’s International Realty augmented reality app helps buyers to visualize your home as their own by reimagining rooms with life-like virtual furnishings in a variety of styles.

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Photography & Videos

Nearly all buyers rank photography as the most important feature on a real estate website. Our success in marketing your home is based on creating an extraordinary online real estate experience utilizing the highest quality professional photography and virtual technology available today.

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Interactive Virtual Tours

More buyers are viewing properties remotely than ever before. We offer 3D Virtual Tours to provide true immersion into your home, allowing buyers to visualize the layout and navigate as though they are walking through the living space. This experience establishes a greater connection and appreciation for your property.


Digital Ads & Marketing

We position your property in its finest light to showcase its true value with branded digital marketing. The lifestyle your home offers is just as important as the property itself, and we strive to convey that in our campaigns. Our attention to detail combined with the global reach of the Sotheby’s International Realty network will expand your property’s exposure to qualified buyers beyond our local market.

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Only With Us

For those who demand an elevated service like none other, there’s Sotheby’s International Realty. We’re the industry’s best agents, curating with incomparable attention to style and detail. We’re here for you to help sell your home at a scale you just won’t find anywhere else.

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How to upsize into a bigger home

Free Seller's Guide

Comprehensive Real EstateSeller's Guide

From Listed to Sold

If you’re seriously considering upsizing, it’s important that you’re well informed as to what the process involves. In this guide we dive into a few important things to consider before deciding to upsize into a new home.

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How to Get Your NYC Home Ready to …

How to Get Your NYC Home Ready to …

The best advice for selling real estate in New York City is adopting the motto …

10 Top Reno's That Will Up the Sale …

10 Top Reno's That Will Up the Sale …

When getting ready to sell your home, it can be hard to know what renovations …

Why It's Important To Work With A Realtor

Why It's Important To Work With A Realtor

When purchasing or selling a property, it is always a good idea to work with …

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Sellers Tips

Explore our blog for insight about New York real estate and lifestyles you can't find anywhere else! From our custom Manhattan reports with statistics and professional analysis to in-depth neighborhood articles and local tips for living your best life…

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